#TemanHidup (2021)
In order to seamlessly introduce our new Traveloka features, which encompass Traveloka Eats, Xperience, Financial Services, and Health, alongside our core services focused on travel and accommodation, we come up with #TemanHidup (#LifeCompanion) campaign which explored a series of illustrations that are characterized by flat colors, minimal details, and the clever use of negative space. Through this artistic approach, we craft visuals that carry dual meanings, subtly symbolizing the enhanced and expanded offerings within Traveloka which allows us to maintain our core identity while introducing innovative services that may not be immediately evident to our users.
Creative Lead:
Singgih Nugroho
Singgih Nugroho
Copywriter:
Singgih Nugroho
Nuansa Parilanang
Armand Azhar
Creative Designer:
Creative Designer:
Adrico JM
Regina
Christy
Motion Designer:
Narendra Caraka
Reynaldo Witrisno
